Digital Marketing

The world of marketing has changed dramatically over the past 10 years. Consumers are still connected to the marketplace utilizing traditional promotional media types such as television, radio, and print. With the overwhelming use of the Internet and mobile devices, consumers are also connected to the marketing place via their computer, tablet, and smartphone devices. These electronic “connections” require organizations to expand their marketing capabilities to include digital content.

Innovative Development provides Digital Marketing services to help your organization create, deliver, and monitor digital content in support of your brand advertising activities. Our teams have “hands-on” experience across multiple industries with the deployment of push, pull, and multi-channel marketing campaigns. Social Media, e-Mail, and website content are facets of digital marketing where Innovative Development has had great success. For full multi-channel marketing campaigns, we are able to create content that leverages the new digital communication channels but can still be utilized by traditional channels such as television, radio, and print.

In addition to development of content, we have experience implementing Content Management Systems. Content Management Systems enable your organization to catalog and protect all of your digital assets. With our expertise in both the development and management of digital content, Innovative Development can provide your organization with full content lifecycle support.

To support best practices, we have developed a Center of Excellence focused on Digital Marketing services. Our experienced consultants use industry standard processes and tools when applicable for the development and management of digital assets. Additionally, Innovative Development will leverage our expertise in Business Analysis and Project Management to ensure that your digital marketing projects are executed using industry standard implementation methodologies.

Best Practices

  • Integrated Online Solutions
  • Search Engine Optimization
  • Email Marketing
  • Web Design and Functional Overview
  • Writing Web Copy

Contact us today to discuss your Digital Marketing strategy.